This is the page for the classroom version of this course.
Face-to-face training is restricted during the COVID-19 pandemic.
The same course is also available via videoconference.
See live online dates

This media relations course covers top-level media engagement for senior communication directors and PR managers. You will learn to design strategic media campaigns, manage productive press office teams, and engage the media effectively during a reputational crisis. You will refine your personal spokesperson skills in videotaped role-play interviews and coaching with real journalists.

This course covers the following modules:

  • Advanced media dynamics
  • Building authority in the media
  • Ethics in media relations
  • Briefing and supporting top spokespeople
ISOC trainers

Training staff include