Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
This media relations course covers top-level media engagement for senior communication directors and PR managers. You will learn to design strategic media campaigns, manage productive press office teams, and engage the media effectively during a reputational crisis. You will refine your personal spokesperson skills in videotaped role-play interviews and coaching with real journalists.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for communication managers and directors with existing experience of handling the media, and whose advancing career now requires them to engage at a more strategic level.
NOTE: This is not a course for media relations professionals at an early career stage. If you are interested in hands-on, day-to-day media relations, consider a Core or Intermediate course such as “Essential media relations”.
After this course you will be able to:
This module covers top-level approaches to media management from a communication director’s perspective.
This module covers strategic engagement with journalists at a senior editorial level.
This module deals with why and how communications professionals can and ought to “do the right thing” in dealings with the media.
This module covers how to prepare senior spokespeople to perform well in media interviews, from the perspective of a communication director.
Strategic Media Engagement is a standalone course — but you can also take it as part of one of the following longer Programmes: