Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Media Interview Training is a one-day media training course for spokespeople and communication professionals. It covers the full range of media interview strategies and techniques, from preparation to performance. The course includes realistic on-camera interview simulations with individual coaching in a positive, supportive, confidence-building environment.
You will gain insight into journalists, news values and interview dynamics that will help you to anticipate questions and take control of interviews. You will familiarise with cameras and microphones by practicing in our realistic broadcast-standard mobile studio. You will gain self-awareness and improve your voice projection and body language. The course covers interviews with all forms of media: TV, radio, print and online. Other topics include structured interview preparation, proactive messaging, and universal techniques for handling difficult questions.
NOTE: this is ISOC’s open public media training course. We also deliver many customised private media training courses for individuals and groups from the same organisation. Find out more or contact us for details.
This module covers the core concepts of media training theory, including practical examples in video clips.
In this module, you will prepare systematically for an imaginary scenario and then take part in a simulated media interview, followed by individual feedback
This interview scenario will be friendly and straightforward. The purpose is familiarisation, self-awareness and confidence building.
In this module, you will learn to understand the underlying dynamics of media interviews, in order to take control of the agenda. This is followed by another simulation exercise.
This interview will focus on a positive news announcement. The purpose is to practice proactive messaging, while implementing performance feedback.
In this module, you will learn techniques for answering difficult questions, including universally effective approaches. This is followed by another simulation exercise.
The final interview will include some challenging questions, as appropriate to each learner’s level. The learning atmosphere remains positive and confidence building.
This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills.
This course is recommended for anyone who may be involved in media interviews or briefing the media on behalf of a spokesperson. Participants may be working either behind the scenes in a PR advisory role or as a spokesperson.
Media Interview Training is a standalone course — but you can also take it as part of one of the following longer Programmes: