Media Interview Training runs in a compressed format 09:00-14:00 as part of the ISOC Ramadan programme. It is a crash-course version of our flagship one-day media training course for spokespeople and communication professionals. It covers the full range of media interview strategies and techniques, from preparation to performance. The course includes realistic on-camera interview simulations with individual coaching in a positive, supportive, confidence-building environment.

Who should attend

This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills.

This course is recommended for anyone who may be involved in media interviews or briefing the media on behalf of a spokesperson. Participants may be working either behind the scenes in a PR advisory role or as a spokesperson.

Learning outcomes

Personal performance

  • Conduct confident and effective interviews
  • Project credibility and authority
  • Build confidence and self-awareness
  • Perform calmly under pressure
  • Practice in a safe environment with personal coaching
  • Learn from your own mistakes and others’
  • Come to enjoy interviews as a stimulating challenge
  • Familiarise with broadcast and studio technology
  • Improve body language and appearance for TV
  • Improve everyday communication and presentation

Strategic media engagement

  • Communicate powerful and memorable messages
  • Take control of your image in the media
  • Angle your good news for maximum impact
  • Crisis response: limit the damage of bad news
  • Understand and control interview dynamics
  • Hear directly from journalists about their motivations and news values
  • Don’t follow the journalist: set your own agenda and drive the news
  • Handle difficult questions and turn them to your advantage
  • Recognise and avoid common mistakes, tricks and pitfalls
  • Prepare for all kinds of media encounter for TV, radio and print

Looking for more?

Media Interview Training is a standalone course — but you can also take it as part of one of the following longer Programmes:

Intensive Communications and PR Programme (10 days)

Intensive Media Relations Programme (5 days)

More courses

Ramadan Specials courses