Overview

This five-day marketing course covers every dimension of modern digital marketing
You will master new digital tools to boost brands, recruit customers and raise revenue

Topics include digital strategy, audience profiling, PPC, SEO and social media engagement

After this course you will be able to:

  • Choose the right digital advertising approach and adding it to your marketing mix
  • Enhance website traffic and measuring the outcomes of a campaign
  • Choose the most important tracking metrics to focus on
  • Develop pay per click campaigns
  • Figure out how to make website traffic much more targeted
  • Enhance website content and marketing campaign texts
  • Use mobile marketing to make the best possible use of a massive trend

Who should attend?

This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills. It is suitable for people who have some advertising and business experience, as well those who are just getting started. It is recommended for all people responsible for making strategic decisions about digital marketing or implementing digital strategies. It is just as relevant to a small business owner as to the CMO of a large corporation.

Learning outcomes

  • Choose the right digital advertising approach and adding it to your marketing mix
  • Enhance website traffic and measuring the outcomes of a campaign
  • Choose the most important tracking metrics to focus on
  • Develop pay per click campaigns
  • Figure out how to make website traffic much more targeted
  • Enhance website content and marketing campaign texts
  • Use mobile marketing to make the best possible use of a massive trend

Course Outline

Day 1: Digital marketing

This module is dedicated to acquainting yourself with the basics of digital marketing. These include the key concepts, the principles and the tools/channels commonly utilised. You will also learn about the terminology, the most typical challenges and the digital display campaign process.

  • Key concepts
  • Digital marketing tools and channels
  • Digital display and programmatic advertising
  • Digital marketing campaign creation

Day 2: keyword strategy

This module covers the essential concepts and practicalities of keyword research. When it comes to targeting, keyword research is a paramount concept to master. You will learn how to use keywords to connect with the right crowd and make the most of the campaign.

  • Digital display workshop
  • Keyword research
  • Keyword tools and applications
  • Keyword practical workshop

Day 3: search optimisation

This module covers the art and science of search engine optimisation (SEO). Topics include tools, content creation, on-page and off-page optimisation techniques and results analysis.

  • SEO basics
  • Prominent SEO techniques
  • SEO results and analysis
  • Case study and workshop

Day 4: PPC and mobile

This module covers what it takes to set up the perfect PPC campaign, how to select display networks and track results, and optimising for mobile devices.

  • Ad creation and campaign management
  • Pay per click workshop
  • Mobile marketing

Day 5: strategy and analytics

This module covers digital marketing strategy include how to use website analytics to measure results and inform strategic planning.

  • Website analytics
  • Analytics workshop
  • Digital marketing strategy and planning
  • Digital marketing case studies
ISOC trainers

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