Developing Content for Digital Marketing
- Dubai, UAE
This five-day marketing course covers every dimension of modern digital marketing
You will master new digital tools to boost brands, recruit customers and raise revenue
Topics include digital strategy, audience profiling, PPC, SEO and social media engagement
After this course you will be able to:
This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills. It is suitable for people who have some advertising and business experience, as well those who are just getting started. It is recommended for all people responsible for making strategic decisions about digital marketing or implementing digital strategies. It is just as relevant to a small business owner as to the CMO of a large corporation.
This module is dedicated to acquainting yourself with the basics of digital marketing. These include the key concepts, the principles and the tools/channels commonly utilised. You will also learn about the terminology, the most typical challenges and the digital display campaign process.
This module covers the essential concepts and practicalities of keyword research. When it comes to targeting, keyword research is a paramount concept to master. You will learn how to use keywords to connect with the right crowd and make the most of the campaign.
This module covers the art and science of search engine optimisation (SEO). Topics include tools, content creation, on-page and off-page optimisation techniques and results analysis.
This module covers what it takes to set up the perfect PPC campaign, how to select display networks and track results, and optimising for mobile devices.
This module covers digital marketing strategy include how to use website analytics to measure results and inform strategic planning.