Strategic Public Affairs and Government Relations Programme
- London, UK
- Dubai, UAE
This one-day intermediate lobbying training course covers the practical running of government and public affairs campaigns and activities. Topics include all of the practical nuts and bolts of implementing a public affairs programme. You will learn alternative programme frameworks and varied approaches appropriate to different sectors, goals, jurisdictions and contexts.
This is an intermediate-level course designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy.
After this course you will be able to:
This module covers how to analyse the political mechanics and power dynamics of a particular environment, in order to identify engagement potential.
This module reviews a menu of alternative models for public affairs programmes and the factors for affecting their suitability.
This module covers how to select appropriate campaign and engagement tactics.
This module brings together all key learning points from the preceding days of training in a facilitated workshop to produce a public affairs strategy for your organisation.
Implementing a Public Affairs and Lobbying Campaign is a standalone course — but you can also take it as part of the following longer Programme: