Overview

This two-day event management training course covers strategy, design and delivery

You will learn hands-on skills and tricks of the trade from veteran event managers

Topics include planning and execution as well as strategy, management and troubleshooting

After this course you will be able to:

  • Create a strong concept and strategy for an event
  • Choose the most appropriate format, scale, venue and identity for an event
  • Design an engaging programme of content for your event
  • Ensure an event serves strategic communication objectives
  • Project manage major events
  • Direct the execution of major events in a top-level supervisory role
  • Host, chair and moderate high-profile event segments

 

Who should attend?

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for managers and executives tasked with directing events at a strategic level. Frontline execution of events is covered in a different course: Event Management.

Learning outcomes

  • Create a strong concept and strategy for an event
  • Choose the most appropriate format, scale, venue and identity for an event
  • Design an engaging programme of content for your event
  • Ensure an event serves strategic communication objectives
  • Project manage major events
  • Direct the execution of major events in a top-level supervisory role
  • Host, chair and moderate high-profile event segments

Outline

Module 1: Event concepts

This module covers top-level options and decisions for event strategy

  • Types of events
  • Event strategy
  • The 10 pillars of event organisation

Module 2:  Event design

This module presents a systematic approach to event design.

  • Key components of event design
  • Developing programmes and branding
  • Sourcing venues and materials
  • Handling third-party suppliers

Module 3: Event planning

This module covers the step-by-step process of preparing for an event.

  • Creating event timelines and critical paths
  • Setting realistic budgets
  • Managing teams
  • Organising systems and logistics

Module 4: Event delivery

This module covers the practicalities of delivering a smoothly run event.

  • Event delivery on the day
  • Handling speakers and delegates
  • Crisis contingency management
  • Evaluation and follow-up

Module 5: Strategy design for major events

This module zooms out for a strategic perspective on events.

  • Role in business and communication strategy
  • Event strategy frameworks and blueprints
  • Planning and risk assessment

Module 6: Project management for strategic events

This module takes a management perspective to prepare events.

  • Putting together an event team
  • Selecting, managing and negotiating with suppliers
  • Supervising event project management

Module 7: On the day – directing high-profile events

This module examines the leadership perspective on the delivery of events.

  • Managing event teams
  • Coordinating suppliers
  • Troubleshooting and crisis management
  • Evaluation and reporting

Module 8: On the day – chairing, hosting and facilitating

This module handles some of the key practical tasks required of event leaders.

  • Introducing event segments and speakers
  • Chairing and moderating panels
  • Facilitating discussions and Q&As
  • Hosting VIPs

 

 

 

 

ISOC trainers

Training staff include

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