Advanced Social Media Skills for Communications and PR (2 days)
- Dubai, UAE
- London, UK
This practical course covers every dimension of modern digital marketing, advertising formats to digital displays and search engine marketing. Topics include how to build a digital marketing strategy and customise it for your audience profile. You will learn how to use digital marketing tools to boost brand popularity, recruit customers and increase revenue.
This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills.
It is suitable for people who have some advertising and business experience, as well those who are just getting started. It is recommended for all people responsible for making strategic decisions about digital marketing or implementing digital strategies. It is just as relevant to a small business owner as to the CMO of a large corporation.
After this course, you will be able to:
Fundamentals of digital marketing
Digital marketing tools and channels
Digital display and programmatic advertising
Keyword research and pay per click (PPC) strategy
Search Engine Optimisation (SEO)
Digital marketing strategy and planning
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