Overview

This three-day digital marketing course covers how new techniques can grow your business. You will learn digital tools to boost brand popularity, recruit customers and boost sales. Topics include strategy, platform choices, campaigns, SEO, PPC, mobile and analytics.

This course covers the following modules:

  • Fundamentals of digital marketing
  • Digital marketing tools and channels
  • Digital display and programmatic advertising
  • Keyword research and pay per click (PPC) strategy
  • Search Engine Optimisation (SEO)
  • Mobile marketing
  • Digital marketing strategy and planning
  • Website analytics

Learning outcomes

  • Choose the right digital advertising approach and adding it to your marketing mix
  • Enhance website traffic and measuring the outcomes of a campaign
  • Choose the most important tracking metrics to focus on
  • Develop pay per click campaigns
  • Figure out how to make website traffic much more targeted
  • Enhance website content and marketing campaign texts
  • Use mobile marketing to make the best possible use of a massive trend

 

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

Course Outline

Fundamentals of digital marketing

  • Principles and key concepts
  • Terminology and typical challenges

Digital marketing tools and channels

  • Digital marketing framework
  • Execute and measure
  • SEM, SEO and analytics

Digital display and programmatic advertising

  • Digital display vs. banner advertising
  • Contextual targeting and user interest explained

Keyword research and pay per click (PPC) strategy

  • Competitor research
  • Keyword research concepts
  • Google trends to identify relevant keywords

Search Engine Optimisation (SEO)

  • Art and science behind SEO
  • Tools and content creation
  • On-page and off-page optimisation techniques

Mobile marketing

  • Mobile trends and mobile advertising
  • Mobile marketing campaigns
  • SoMoLo and websites vs. apps

Digital marketing strategy and planning

  • Approach and budgeting
  • Action plans
  • Digital marketing strategy and planning

Website analytics

  • Web analytics
  • Identify valuable KPIs and setup goals
  • Monitor your audience, traffic sources and content
  • Ultimate advertising ROI

 

ISOC trainers

Training staff include

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