Creative PR Campaigns
Handling the Media in a Crisis is a Two days advanced-level crisis media communication course. It covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event.
You will learn to activate crisis systems quickly, develop positioning on the fly, take charge of the news media, and manage the online space. Training includes videotaped crisis TV interview coaching.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for anyone who may be involved in the media and online communication response to a crisis affecting their organisation, either behind the scenes or as a spokesperson.
After this course you will be able to:
This module covers how to seize the opportunities and set the agenda in the crucial early moments after a crisis event.
This module covers how to create and deploy effective and appropriate core messaging for negative news events.
This module covers how to engage with the press in the high-pressure scenario of a reputational crisis
This module consists of best practice briefing followed by individual practice and coaching in simulated on-camera crisis interviews.
Handling the Media in a Crisis is a standalone course — but you can also take it as part of one of the following longer Programmes: