Overview

This five-day crisis course covers strategy, systems, resources and communication tactics
You will learn what it takes to respond decisively and defend reputation in a crisis
Training includes videotaped interview coaching in a realistic rolling crisis scenario

After this course you will be able to:

  • Prepare a crisis communication strategy and practical plan
  • Conduct crisis risk assessment including issues mapping
  • Design best-practice crisis communication systems, teams and protocols
  • Create crisis resources such as manuals and online platforms
  • Manage communication proactively during and after a crisis event
  • Create decisive crisis messages, positioning and response tactics response
  • Engage confidently with journalists and in social media during a crisis
  • Perform effectively even in the most challenging of crisis interviews

Who should attend?

This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.

Learning outcomes

  • Prepare a crisis communication strategy and practical plan
  • Conduct crisis risk assessment including issues mapping
  • Design best-practice crisis communication systems, teams and protocols
  • Create crisis resources such as manuals and online platforms
  • Manage communication proactively during and after a crisis event
  • Create decisive crisis messages, positioning and response tactics response
  • Engage confidently with journalists and in social media during a crisis
  • Perform effectively even in the most challenging of crisis interviews

Outline

Day 1: Crisis Communication Management

This module covers how to ready your communication function to respond rapidly and effectively in a crisis, in order to manage perceptions in media and online.

  • Crisis communication strategy
  • Crisis radar: risk assessment and issues mapping
  • Crisis systems, teams and protocols
  • Crisis communication resources and planning

Day 2: Reputation and Issues Management

This module covers how to manage corporate reputation strategically in communication and stakeholder engagement.

  • Strategic reputation management
  • Reputation, authenticity and ethics
  • Stakeholder engagement
  • Strategic issues management

Days 3-4: Handling the Media in a Crisis

This module covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event.

  • Seizing the golden hour
  • Crisis positioning
  • Online crisis communication
  • Online crisis communication

Day 5: Crisis Management in Social Media

This module covers how to take command of communication in a crisis situation across all key social platforms including Twitter, YouTube and Facebook.

  • Principles of online crisis communication and PR
  • Digital channels and platforms for crisis communications
  • Online crisis communication strategy and planning
  • Online crisis communication response and engagement
ISOC trainers

Training staff include

More courses

Crisis courses