Wellness in the Workplace (2 days)
- Dubai, UAE
Creativity in Communications and PR is a one-day intermediate-level creativity training course that stimulates inspiration for imaginative PR ideas. You will learn practical tools to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results. You will examine examples of the greatest creative campaigns of all time, and learn innovative techniques to unlock your own creative potential.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communication and PR professionals, either agency or in-house.
After this course you will be able to:
This module examines the principles of creativity and its importance for PR
This module is a case-study driven rolling workshop in which learners examine the key success factors behind creative PR campaigns and extract practical lessons.
This module presents a toolbox of 10 practical creativity techniques and processes including well-tested classics and modern innovations.
This module is an in-class creativity workshop applying all of the creativity concepts and techniques covered during the course.
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