This course covers the following modules:

  • Video planning
  • Getting the best out of people on camera
  • Practical video production workshop
  • Video editing and post-production
  • Online video sharing

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

This course is recommended for communications practitioners who want to create in-house videos for their organisation.

Learning outcomes

  • Plan a video, create a storyboard and develop a script for your corporate video
  • Understand the techniques for conducting good interviews on camera
  • Speak confidently to camera
  • Be aware of professional filming techniques, including lighting, sound and composition
  • Understand basic editing techniques in video making
  • Create a content strategy to make your video go social


Video planning

This module helps you get the planning right at the very beginning to help you create the very best corporate videos:

  • Video content strategy
  • Choosing topics, concepts and stories for videos
  • Selecting the right type and format of video
  • Creating a storyboard
  • Drafting a video script

Getting the best out of people on camera

This practical module will show you the techniques for creating a professional-looking video:

  • Interview techniques
  • Speaking to camera
  • Tips and techniques: lighting; working with microphones, audio and framing

Practical video production workshop

The best way to learn how to create your own videos is to do it yourself with senior feedback and guidance. In this practical workshop, you will create your own videos, practicing the new techniques that you learned in the morning. Videos will be played back and reviewed as a group with feedback provided to each learner

Video editing and post-production

While final video editing can be complex and technical, this module will go through some of the fundamentals to consider:

  • Basic editing tips: topping and tailing videos, when to call in the experts
  • Voice overs and sub-titles: when to use them, how to use them in a video, practical tips
  • Music: if and when to use in a corporate video

Online video sharing

This module will explain how to get more leverage out of your video on social media:

  • Making your video social
  • Deciding which platforms to use to disseminate your video
  • Creating a content strategy to ensure that your video is part of a larger plan for engagement

Looking for more?

Creating Video for Corporate Communications and the Web is a standalone course — but you can also take it as part of the following longer Programme:

Advanced Social Media Programme (5 days)

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