Corporate Responsibility is a one-day intermediate intermediate-level training course on designing and managing CSR strategies, programmes and campaigns. This course provides a solid grounding in the practice and communication of socially responsible business. You will learn to design and manage a CSR strategy through which your organisation can express its values and secure its future through a sustainable mutual partnership with employees, stakeholders and communities.

This course covers the following modules:

  • Principles and essentials of corporate responsibility
  • Building best practice into a CSR strategy
  • Designing CSR programmes
  • Implementing CSR programmes

Learning outcomes

After this course, you will be able to:

  • Articulate sound approaches to social responsibility
  • Quantify long-term practical and reputational benefits of CSR for your organisation
  • Assess the PR risks and opportunities attached to CSR
  • Define he fundamentals of good social responsibility communications
  • Design and implement a CSR strategy for your organisation
  • Plan effective community and employee engagement programmes and campaigns
  • Leverage the results of CSR activity through effective communication
  • Articulate and justify the rationale for your CSR programme

Who should attend

This is an intermediate-level course designed for learners with existing knowledge and several years of experience in management, HR, communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

This course is recommended for managers, executives, communication and PR professionals required to design, manage or evaluate CSR strategies, campaigns or activities.

Course outline

Principles and essentials of corporate responsibility

This module covers the principles and rational for CSR and approaches that you can use to develop an effective strategy for your own organisation.

  • Corporate responsibility, corporate citizenship and corporate community involvement
  • Social trends and corporate strategy
  • International standards and recommendations
  • Integrating social responsibility into corporate culture
  • The business case for CSR

Building best practice into a CSR strategy

This module covers the core concepts underlying the application of strategic CSR.

  • ‘Triple bottom line’ thinking: financial, environmental and social responsibility
  • Building a CSR strategy
  • CSR reporting and global rankings

Designing CSR programmes

This module reviews practical approaches to designing and planning CSR activity.

  • How to create an appropriate and effective CSR programme for your organisation
  • Tried and tested platforms and approaches to CSR programme design
  • Structures, systems, roles and responsibilities
  • Cross-sector collaboration: choosing the right cause
  • Developing cross-sector partnering programmes
  • CSR measurement & evaluation

Implementing CSR programmes

This module covers hands-on techniques to energise workforce in CSR programmes, and create genuine engagement with communities whose lives your organisation touches.

  • Leveraging community involvement: maximising both social and business benefits
  • Beyond spending: creating impact in the community
  • Distinguishing strategic community involvement from sponsoring and philanthropy
  • Advanced involvement: contributing corporate core competences
  • Employee volunteering as a strategic HR tool
  • Involving employees: tools for motivating and activating
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