Overview

This one-day SEO training course covers how to create content that search engines like
You will learn to create keyword strategies and write search-oriented online texts

Topics include both technical optimisation and creative generation of appealing content

After this course you will be able to:

  • Navigate the technical dimension of search optimisation
  • Analyse search trends and patterns relevant to your goals
  • Identify keywords and keyphrases of value to you
  • Create a strategy and plan for content and search optimisation
  • Write and edit search optimised content

Who should attend?

This is an Intermediate course, which makes it suitable for professionals with a few years’ experience. It does not require a technical background.

Learning outcomes

  • Topics include both technical optimisation and creative generation of appealing content

    After this course you will be able to:

    • Navigate the technical dimension of search optimisation
    • Analyse search trends and patterns relevant to your goals
    • Identify keywords and keyphrases of value to you
    • Create a strategy and plan for content and search optimisation
    • Write and edit search optimised content

Outline

Module 1: Principles of Content and Search

  • Understanding search engine algoriothms
  • Why content appears high or low in results
  • Avoiding SEO blacklists

Module 2: Keywords and keyphrases

  • How keywords work
  • Practial tools to reasearch and select keyphrases
  • Creating a keyword strategy

Module 3: Content strategy and planning

  • Content calendars
  • SEO for text and other content categories
  • SEO and social media
  • Rich media content for SEO

Module 4: Writing search optimised content

  • How to weave keywords into your content
  • Practical tools to check and review your optimisation
  • Content authoring workshop

 

ISOC trainers

Training staff include

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