Creative PR Campaigns
This one-day communication strategy training course is a recipe for PR strategy design. You will learn a practical system for building a clear and well-integrated PR strategy. Topics include strategy frameworks, goals, objectives, stakeholders and channels.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communication professionals up to manager or director level, either agency or in-house, who may be required to create or supervise a communication strategy for their own organisation or for a client.
After this course you will be able to:
This module covers the guiding principles that underlie every strong communications and PR strategy.
This module presents clear tools and methodologies that you can use to ensure that your communication strategy targets key audience groups effectively.
This module reviews the range and applications of communication channels available and best practice for their application.
This module covers how to focus and distil complex or nuanced ideas into simple, strong and clear messages that resonate with stakeholders.
Communication Strategy Design and Development is a standalone course — but you can also take it as part of one of the following longer Programmes: