Strategic management for communications and PR departments
This module covers best practice in running a PR function, from the perspective of communication managers and directors.
- Role of the press office
- Best practice principles
- Goals and objectives
- Success factors
Operational communication management: policies, processes and resources
This module covers how to design operational systems and resources based on best practice from successful organisations and practical templates.
- Protocols and policies
- Materials and resources
- Workflow management
Programme management, measurement and evaluation
This module covers how to measure, analyse and evaluate the impact and value of high-profile PR and communications programmes.
- Rationale and challenges
- Trends and best practice
- Measurable objectives
- Metrics and tools
Managing and leading a PR team
This module covers how to structure, organise, develop and motivate a team of communication professionals.
- Team roles and workflow
- Nurturing and leading your team
- Leadership core competencies
- Budgeting for people