Strategic Public Affairs and Government Relations Programme (live online)
- Live online
This one-day communication management course covers how to run PR teams and campaigns. You will learn to plan operations, define roles, design systems, manage agencies and organise a press office. Topics include developing campaign planning, platforms, measurement, policies, processes, resources and materials.
This module covers practical approaches and tools that you can use to lay sound foundations for campaigns that execute smoothly and deliver results.
This module looks at how to further segment PR channels, how to choose the right campaign platforms and how to measure the success of your work.
This module covers best practice in running a press office and the policies, procedures and protocols required.
This module covers how to structure, organise, develop and motivate a team of communication professionals.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation. This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organisation. It is suitable for anyone responsible for managing communication campaigns and programmes at a senior level.
After this course you will be able to: