Strategic Communications and PR Programme
- London, UK
- Dubai, UAE
Advanced Communications and PR Management is a one-day communication management training course for PR professionals. It covers best practice in designing communication departments, managing PR teams and directing campaigns. You will learn to structure PR teams and roles, design processes and systems and organise a press office. You will master advanced techniques for overseeing complex communication programmes.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organisation. It is suitable for anyone responsible for managing communication campaigns and programmes at a senior level.
After this course you will be able to:
This module covers best practice in running a PR function, from the perspective of communication managers and directors.
This module covers how to design operational systems and resources based on best practice from successful organisations and practical templates.
This module covers how to measure, analyse and evaluate the impact and value of high-profile PR and communications programmes.
This module covers how to structure, organise, develop and motivate a team of communication professionals.
Advanced Communications and PR Management is a standalone course — but you can also take it as part of one of the following longer Programmes: