Overview

This five-day business writing course is a master-class in clarity and impactYou will refresh your core writing skills and learn practical and versatile new techniques

Topics include specialised modules on writing for the web and drafting business reports

After this course you will be able to:

  • Understand and follow the six principles of effective business writing.
  • Write convincing, persuasive and powerful documents that achieve their objectives.
  • Visualise how people read and consume information differently online and apply it your own writing
  • Adapt and re-edit texts to optimise them for web reading
  • Write content for blogs and social media that inspires people to follow and share
  • Prepare reports and proposals that inform, persuade, and provide information.
  • Review your work so that it is clear, concise, complete, and correct.
  • Follow a systematic approach to reduce the time it takes to write.
  • Structure the information to guide the reader logically through the text.
  • Write persuasively using the relevant information and vocabulary to support your idea.

 

 

Who should attend?

This is an intermediate-level course designed for learners with existing knowledge and several years of experience. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

Learning outcomes

  • Understand and follow the six principles of effective business writing.
  • Write convincing, persuasive and powerful documents that achieve their objectives.
  • Visualise how people read and consume information differently online and apply it your own writing
  • Adapt and re-edit texts to optimise them for web reading
  • Write content for blogs and social media that inspires people to follow and share
  • Prepare reports and proposals that inform, persuade, and provide information.
  • Review your work so that it is clear, concise, complete, and correct.
  • Follow a systematic approach to reduce the time it takes to write.
  • Structure the information to guide the reader logically through the text.
  • Write persuasively using the relevant information and vocabulary to support your idea.

Outline

Days 1-2: Writing for Business

  • The Foundations
  • Developing a ‘Lean & Fit’ Writing Style
  • Giving our Writing Rhythm and Pace
  • Style and Tone
  • The Benefits of Planning
  • Persuasive Writing

Day 3: Writing for Social Media and the Web

  • Principles of Writing for Online Readership
  • Web Text Content Strategies
  • Writing Text that Search Engines Like
  • Micro-writing

Days 4-5: Report Writing

  • Produce reports that achieve their goals.
  • Clarity, precision, and focus
  • Reviewing and editing
  • A structured approach
  • Developing a persuasive tone to reinforce the argument

 

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