Strategic Public Affairs and Government Relations Programme (live online)
- Live online
Advocacy, Messaging and Positioning is a one-day advanced-level training course. It covers how to developing punchy and resonant messages that define a strong position and support persuasive communications. Topics include practical approaches to message creation, stakeholder alignment and how to roll out positioning through communication channels. You will learn why and how some messages are more powerful than others by evaluating linguistic techniques, narrative structures, proof points and framing techniques.