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Face-to-face training is restricted during the COVID-19 pandemic.
The same course is also available via videoconference.
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Advocacy, Messaging and Positioning is a one-day advanced-level training course. It covers how to developing punchy and resonant messages that define a strong position and support persuasive communications. Topics include practical approaches to message creation, stakeholder alignment and how to roll out positioning through communication channels. You will learn why and how some messages are more powerful than others by evaluating linguistic techniques, narrative structures, proof points and framing techniques.

This course covers the following modules:

  • Practical tools for powerful messaging
  • Effective positioning for stakeholders
  • Using proof and persuasion to drive messaging
  • Leveraging communication channels
ISOC trainers

Training staff include