Strategic Public Affairs and Government Relations Programme
- London, UK
- Dubai, UAE
Advocacy, Messaging and Positioning is a one-day advanced-level training course. It covers how to developing punchy and resonant messages that define a strong position and support persuasive communications. Topics include practical approaches to message creation, stakeholder alignment and how to roll out positioning through communication channels. You will learn why and how some messages are more powerful than others by evaluating linguistic techniques, narrative structures, proof points and framing techniques.
This is an intermediate-level course designed for executives and communicators who need to engage with governments, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for managers tasked with overseeing strategic government and public affairs, whether directly or having hired a consultancy.
After this course, you will be able to:
This module covers how to focus and distil complex or nuanced ideas into clear messages that will drive effective communications.
This module covers how to tailor messages to the needs of particular stakeholder groups.
This module covers how to use facts, proof, stories and emotional appeal to make messages relevant, memorable and convincing.
This module covers how to deploy positioning consistently and effectively across multiple communication channels and over time.
Advocacy, Messaging and Positioning is a standalone course — but you can also take it as part of the following longer Programme: