This course covers the following modules:
New social media channels
This module covers the latest innovations, updates and arrivals in social media channels.
- Best practice
- Practical workshops
Social media integration
This module covers how in practice to align online and offline communication strategies so that they complement and reinforce each other.
- How to integrate social media strategy
- Presentation of case studies and structured discussion
- Social media style guides
Content creation for social media
This module covers social media content creation from both strategic and operational perspectives.
- Visual content
- Graphic creation tools
Managing social media teams
This module covers how to design and lead an efective team of social media communication professionals.
- Team structures
- Team qualities
- Team roles
- Managing social media teams
- Collaboration tools
Extended applications of social media
This module covers non-core features of social media platforms that can create useful engagement.
- Conducting research and development in social media
- Online survey tools
- Taking online offline: meetups and events
- Social media for internal communications
Community engagement in social media
This module covers how to identify and interact with existing online communities.
- Working with influencers
- Social media communities
Event management in social media
This module covers how to manage online events in a way that generates reputational value for an organisation.
- Integrated events
- Social media competitions
Tracking return on investment in social media
This module covers how to measure the impact of social media engagement activities.
- Measurement tools
- Targeting options