Creating a Public Affairs and Government Relations Strategy
- London, UK
- Dubai, UAE
Advanced Communication Strategy is a one-day training course for senior communicators. It teaches step-by-step techniques to develop sophisticated strategies for large organisations and complex situations. Topics include how to use data and evidence to properly target a communication strategy and how to define communication objectives that support business goals. You will also learn to present and justify recommendations to senior management in order empower the communication function and secure buy-in for ambitious PR strategies.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for PR managers and directors who need to develop or manage complex and multifaceted PR strategies; and agency professionals responsible for creating comprehensive and detailed PR strategies for clients.
After this course you will be able to:
This module covers how to design and develop a PR strategy using systematic processes.
This module covers how to use objective research techniques to create a properly targeted communication strategy.
This module covers specialised techniques for developing complex PR strategies.
This module covers how to get buy-in from the top for ambitious PR strategies.
Advanced Communication Strategy is a standalone course — but you can also take it as part of one of the following longer Programmes:
This course follows on from the intermediate-level Communication Strategy Design and Development.