Public relations and marketing for the online multimedia generation
A one-day intermediate course on how to use YouTube to deploy multimedia PR strategies
This course covers how to harness the power of YouTube as the video platform of choice and a major search engine for the new generation. You will learn to create ideas and multimedia content that generate buzz and viral network effects, and to use YouTube as a platform for podcasting and live streaming as part of your PR strategy.
Course format
The course takes a tool-focused approach, based on the practical applications of YouTube and online multimedia in strategic PR and communication.
The day comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules
1) Principles of online multimedia in PR and marketing
2) Creating and managing a YouTube channel
3) Multimedia thought leadership: video blogging and podcasting
4) Content strategies and creative campaigns
Learning outcomes
After this course you will be able to:
- Understand how your stakeholders use online multimedia, and how online PR can harness this powerful engagement mechanism
- Create and manage a YouTube channel for your organisation, backed by an online multimedia strategy aligned with your overall communication goals
- Use YouTube for video blogging and podcasting as a channel for thought leadership
- Prepare multimedia content strategies
- Integrate YouTube in mixed-media communication campaigns
Who should attend
This is a universal online PR and marketing course suitable for communication and marketing professionals at all levels. It is pitched at an intermediate level, designed to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Great workshops.”
Ilybeye Salomon, Shell
“A fun day and very beneficial to see how things are done.”
Claire Elliott, Hay Group
“The content was really interesting. We had lots of time for individual questions and answers.”
Liz Osman, Treehouse
“Lots of opportunities to discuss how the ideas covered related to our own work, and get feedback from other course participants.”
Anna Taylor, Children in Need Institute (CINI)
“Liked the practical workshops and the shared professional experience of the trainers.”
Silvia Giovannoni, Ashoka