Outreach and influence through micro-blogging
A one-day universal course on how to use Twitter for intelligence, outreach and crisis PR
This course covers the enormous range of strategic communications applications of the Twitter micro-blogging platform. You will learn how to use Twitter for stakeholder engagement, customer management, thought leadership and a multitude of strategic purposes including issues tracking and reputation monitoring.
Course format
This course takes a tool-focused approach, based on the practical applications of Twitter in strategic PR and communication.
The day comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules
1) Principles of twitter in PR and marketing
2) Twitter radar: monitoring and metrics
3) Twitter management
4) Twitter content, outreach and engagement
Learning outcomes
After this course you will be able to:
- Understand the role of Twitter and micro-blogging in the online PR ecosystem
- Master the technicalities and mechanics of Twitter
- Use Twitter as a reputation and issues monitoring radar system and for business intelligence gathering
- Manage your organisation’s Twitter accounts and feeds
- Tweet effectively as part of an outreach and engagement drive
Who should attend
This is a universal online PR and marketing course suitable for communication and marketing professionals at all levels. It is pitched at an intermediate level, designed to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“To the point and practical.”
- Asa Firm, ECA Communications Group
“The right mixture of theory and practice.”
- Izabella Cooper, United Nations
“Very professional and interesting.”
- Vilma Biba, Telecommunications Regulatory Authority
“The small group was useful – a personal touch.”
- Claire Webster, RedR-IME
“Practical and engaging.”
- D D, Hay Group
“Informal and friendly atmosphere.”
- E Rodgers, Kids Company