This module provides insight into how journalists think, make decisions about news, and work with communication and PR professionals. Learners gain a thorough understanding of the media landscape and its dynamics and develop their ability to deliver effective media interviews through on-camera interview simulation and coaching.
- Understanding and working with journalists
- Building news judgment to maximise coverage
- Navigating news dynamics and newsgathering processes
- Preparing and coaching spokespeople
- Preparing and managing press conferences
- Top-level engagement with senior journalists and editors
- Managing conflict situations such as hostile or inaccurate coverage
- Spokesperson and media interview skills: on-camera coaching