Structure, rhetoric and strategic impact for the spoken word
A one-day advanced course covering the specialist techniques of speechwriting, from outlining to rhetoric
This course covers the specialist techniques of speechwriting, from outlining a well-structured framework to mastering the fine art of rhetoric. You will learn to craft natural spoken language that fits the speaker and the occasion, engages attention, conveys convincing messages, and delivers strategic impact.
Course format
Expect comprehensive grounding in speechwriting theory and practice from an experienced professional speechwriter, followed by practical workshops with personalised feedback.
This course is popular for its hands-on format, revolving around a variety of fun and fast-paced writing exercises. Expect to spend a lot of your day writing, not listening. You will also receive personal coaching on your writing style – and feel free to bring along any speeches and other that you are working on, if you would like in-depth feedback and guidance.
The day comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Speech planning
2) Structure and flow
3) Language for the spoken word
4) Essential components and delivery
Learning outcomes
You will gain insight into the concepts at the heart of all good speeches, coupled with new skills and ideas to put them into practice.
After this course you will be able to:
- Plan a speech using methodical techniques to lay sound foundations.
- Outline content for a speech for optimal narrative flow and development of concepts.
- Adapt your writing style for the spoken word including classic rhetorical techniques.
- Write powerful introductions and conclusions with respect to the essential functions of these key speech elements
Who should attend
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is ideal for all communications professionals whose role includes writing speeches, presentations, talking points and all other forms of content for the spoken word.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“I liked the practical approach and analysis of examples: the use of one topic to bind up every element of a speech.”
- Worun Astrid, European Parliament
“Dissecting the speeches was very useful.”
- Chris M, SOS Children’s Villages Interaction
“I liked getting a clear structure for speechwriting and tips for good writing.”
- Sasha Daly, Treehouse
“The trainer’s experience added value and credibility.”
- Claire Clark, Niace
“A very relaxed, comfortable environment. The trainer has an easy, comfortable style and excellent use of language.”
- Patricia Sanders, Disasters Emergency Committee
“Now I understand the practicalities of structure and form in speechwriting.”
- Tony Okonido, Shell