Deliver a slick, professional and effective media event
A one-day intermediate course about best practice and practical tools for managing press conferences
This course covers best-practice techniques for preparing and managing successful press conferences, from concept to execution. You will learn strategic planning and resource preparation and then, through realistic role-play simulations, the art of managing the press pack, hosting, fielding questions, and handling difficult situations.
Course format
A highlight of this course is the series of press conference simulation workshops, which are always fun and stimulating and help learners to try out in the most practical way the new skills and approaches that they have learned.
This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.
Modules:
1) Press conference planning
2) Press conference preparation
3) Press conference execution
4) Press conference facilitation
Learning outcomes
You will feel equipped with the knowledge and skills to prepare and execute highly professional and effective press conferences.
After this course you will be able to:
- Judge if and when it is appropriate to hold a news conference
- Create a press conference plan including a reputational risk assessment
- Prepare venues, resources, materials and spokespeople for a press conference
- Make a press conference happen through effective media management in advance
- Organise, host, facilitate and troubleshoot a press conference on the day
- Field questions and manage the press pack around your spokespeople
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is ideal for communications professionals and anyone else who needs to organise slick and professional press conferences that achieve results.
Qualification credit
This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.
Feedback
I liked that we were such a small group and got so much one-to-one with the trainer
- Emily Swaain, FSL
It was good to do work that had direct benefit to my job and have high quality feedback
- Claire Webster, RedR-IME
The pace was good, and the training manual will be very useful
- Lin Osman, Treehouse
Inspiring new ideas and practical case studies
- Kati Lescimen, Toothfriendly International
I liked the clarity and friendliness of delivery, exposure to a real life journalist
- Krystyna McGrath, Dogs Trust
To the point and practical
- Noa Firm, ECA Communications Group