A complete online PR and marketing master-class
A five-day Focused Immersion Seminar covering the full spectrum of online PR concepts and techniques
This one-week seminar covers the full range of concepts, skills and platforms required to unlock the PR power of social media to support your goals. You will learn to create an online strategy, engage on Facebook, Twitter and YouTube, provoke multimedia buzz, optimise your online space for search, and excel in digital crisis communications.
Course days:
- Day 1: Crash course in online PR and marketing
- Day 2: Facebook for PR and marketing
- Day 3: YouTube for PR and marketing
- Day 4: Google for PR and marketing
- Day 5: Twitter for PR and marketing
Learning outcomes
After this course you will be able to:
- Apply the principles and mechanisms of online PR and marketing to create an online communication strategy for your organisation
- Engage stakeholders and execute powerful campaigns on Facebook, the dominant online social media platform
- Create and manage a YouTube channel as a hub for video blogging, podcasting and multimedia outreach
- Optimise your online output for discovery in Google searches using the science of Search Engine Optimisation (SEO)
- Use Twitter and micro-blogging for intelligence, outreach, engagement and crisis communication
Who should attend
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
Qualification credit
This is an Advanced Professional Award course, independently accredited by Edexcel. For details, download the course brochure.
Feedback
“Excellent advice and told in an easy to understand way. Also kept the group interested with relevant and entertaining examples.”
- James Simpson, Transport for London (TFL)
“I learned a lot of new facts about Online PR. I will be able to take what I have learned and apply to my role.”
- Judith Hewitt, English Partnerships
“Inspiring, new ideas, practical case studies.”
- Kati Lescimen, Toothfriendly International
“Liked the practical workshops and the shared professional experience of the trainers.”
- Silvia Giovannoni, Ashoka
“Informal and friendly atmosphere.”
- E Rodgers, Kids Company
“I liked talking about real life examples and hearing from people in other industries.”
- Nicola Casperson, Imagination Ltd