Training for media interviews is essential for everyone who speaks to journalists because so much is at stake.
Get it right, and the people who matter to you will get the right message, loud and clear. Get it wrong, and you might stir up a crisis.
The greatest media spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. They make their case convincingly and memorably – whether promoting everyday news messages, answering difficult questions, or managing a full-on crisis.
For a few, it comes naturally. For most, it's good media training.
ISOC media training builds exactly these skills through high quality interview coaching.