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London's advanced social media week

September 03, 2014

Strategic Digital Engagement Seminar

27-31 October 2014, London

The International School of Communication (ISOC) is pleased to announce that Shel Holtz, one of the world's leading social media experts, will be headlining our Strategic Digital Engagement Seminar in London, which starts on 27 October 2014. Shel will also be joined by Dr Paul Marsden, Richard Stacy and Janet Murray, who will also be delivering high-level sessions throughout the week.

ISOC have designed this programme for strategic communicators who are active in social media and are looking for ideas to refresh their strategy. Over the week participants will learn to inject more creativity to deliver tangible and measurable value for their organisations.

Topics covered throughout the week include

  • Social psychology for social media
  • Developing a social mind-set
  • Social media strategy re-boot
  • Social influence for social media
  • Brand ambassadors in the digital era
  • Getting internal social media right
  • Social networks and business communication
  • Social content marketing
  • Visual communication for the social web
  • Audio, the quiet explosion
  • Mastering podcasting
  • Algorithms and big data in social media
  • The rise of communities
  • Super-fan and super-stakeholder communities
  • Developing creative social content
  • Creating shareable content

All bookings before 23 September quality for a £800 discount, bringing the course fee to £2,200 + UK VAT for the week. For more detailed information, please see the ISOC course page or contact for more information.


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