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What is Digital Marketing?

April 16, 2017

What is Digital Marketing? You really need to understand what Digital Marketing is, if it’s not so clear for you. Many people and companies are talking about it because it’s “cool”, but they really don’t know what Digital Marketing is. So often people get confused. First of all, digital marketing is like pizza!

The 10-step branding health check

February 14, 2017

Organisations often take the health of their brands for granted. Just like with the health of our bodies, it’s all too easy to assume everything is OK and put off until tomorrow the changes that deep down we ought to be making today. Brands also need a systematic health check from time to time. Here are 10 key considerations when the time comes to check the pulse of your brand.

Follow the Five Bs to manage media interview stress

February 14, 2017

ISOC training journalists and coaches share some insider tricks that help interviewees manage stress and appear confident on camera.

Keys to success in online reputation management

February 14, 2017

Sue Rizello prescribes a six-pillar strategy for taking control of corporate reputation in social media.

Eight success factors for corporate health and fitness

February 14, 2017

Launching a new ISOC training course for 2017, Wellness in the Workplace trainer Chris Miller defines eight communication tools to motivate employees in workforce health and fitness programmes.

Ingroup bias: lessons in persuasion from Dr Evil

February 14, 2017

Journalist and psychologist Will Hardie, who heads ISOC’s media training practice, examines how not to fall foul of one of the most pervasive psychological biases in mass communications.

Crisis media engagement

August 16, 2016

When a crisis occurs the media get excited. Bad news is the best kind of story. Intense competition develops and the media are keen to pin blame. Standards of accuracy are often replaced with speculation. There is a strong impulse to keep the story running, even if there is no real news to report. All this makes a crisis the most dangerous – and difficult – scenario for the PR team.

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