Organisations often take the health of their brands for granted. Just like with the health of our bodies, it’s all too easy to assume everything is OK and put off until tomorrow the changes that deep down we ought to be making today. Brands also need a systematic health check from time to time. Here are 10 key considerations when the time comes to check the pulse of your brand.
ISOC training journalists and coaches share some insider tricks that help interviewees manage stress and appear confident on camera.
Sue Rizello prescribes a six-pillar strategy for taking control of corporate reputation in social media.
Launching a new ISOC training course for 2017, Wellness in the Workplace trainer Chris Miller defines eight communication tools to motivate employees in workforce health and fitness programmes.
Journalist and psychologist Will Hardie, who heads ISOC’s media training practice, examines how not to fall foul of one of the most pervasive psychological biases in mass communications.
When a crisis occurs the media get excited. Bad news is the best kind of story. Intense competition develops and the media are keen to pin blame. Standards of accuracy are often replaced with speculation. There is a strong impulse to keep the story running, even if there is no real news to report. All this makes a crisis the most dangerous – and difficult – scenario for the PR team.
The heart of a professional crisis communications management system is a crisis handbook or manual – often known as “The Red Book” – which contains policy, contact information and templates: everything the local management and PR team need to react professionally when the alarm bell sounds. To be prepared for a crisis, an organisation should typically have the following in order: