By Will Hardie - Storytelling is a joy. Stories add impact to every kind of professional communication, from copy-writing to public speaking and media interviews. A little lateral thinking can transform a dry idea into an engaging human narrative that resonates with an audience. Stories capture attention. Stories make ideas stick. So where to start? Learn from the masters at Pixar, whose stories have captured the imagination of a generation. Pixar storyboard artist Emma Coats has tweeted 22 principles of storytelling that all of us can use.
ISOC training journalists and coaches share some insider tricks that help interviewees manage stress and appear confident on camera.
Journalist and psychologist Will Hardie, who heads ISOC’s media training practice, examines how not to fall foul of one of the most pervasive psychological biases in mass communications.
ISOC London is proud to announce her partnership with Power Lab Pro (PLP), a communication and public relations consultancy in Bulgaria.
Affect the audience with everything you do There are lots of different ways to gain rapport with an audience but perhaps the most effective is to always be asking the question “What am I doing to the audience?’ Making them the primary focus of everything you say is going to mean they are taken on a journey and continually affected not just by what you say but also by how you say it. Think about your objectives for each section of a presentation in terms of the impact on your audience, ‘I want to inspire’ or ‘I want to reassure’ or ‘I want to excite’. This ensures there is a relationship being built between yourself, your content and your audience.
I came across this wonderful oddball interview with Madeleine Albright from a couple of years ago, about her habit of wearing brooches or pins to send messages on mood and diplomacy. My particular favourite is wearing a "hear no evil, speak no evil" monkey brooch to a meeting with Putin to send a message about Chechnya.
Participants in ISOC's public speaking and presentation training often say one of the reasons they're attending the course is to seek help in overcoming nervousness. Nerves affect all of us, no matter how experienced we are at presenting; the secret is how you deal with your nerves. On the top 10 list of human fears, speaking before a group is number one. Nervousness can strike at different points in a presentation, such as at the beginning; if you feel the audience has slipped away from you; or if you've lost your place or if your memory betrays you. We've identified a few pointers to help you avoid being overcome with the nerves next time you give a presentation.