ISOC Dubai Head of Training Barbara Bedike has launched an award ceremony for outstanding achievements in communications with a keynote speech celebrating how far the profession has come in recent years. Following is the text of her speech at the Corporate Communications Awards ceremony in Lagos, Nigeria.
What is Digital Marketing? You really need to understand what Digital Marketing is, if it’s not so clear for you. Many people and companies are talking about it because it’s “cool”, but they really don’t know what Digital Marketing is. So often people get confused. First of all, digital marketing is like pizza!
ISOC London is proud to announce her partnership with Power Lab Pro (PLP), a communication and public relations consultancy in Bulgaria.
When a crisis occurs the media get excited. Bad news is the best kind of story. Intense competition develops and the media are keen to pin blame. Standards of accuracy are often replaced with speculation. There is a strong impulse to keep the story running, even if there is no real news to report. All this makes a crisis the most dangerous – and difficult – scenario for the PR team.
The heart of a professional crisis communications management system is a crisis handbook or manual – often known as “The Red Book” – which contains policy, contact information and templates: everything the local management and PR team need to react professionally when the alarm bell sounds. To be prepared for a crisis, an organisation should typically have the following in order:
A crisis is the severest test of any organisation’s administration, morale and public profile. At the height of a crisis, it can be tempting to deal with the problem first and only later think about how to communicate it. This mistake has humbled some of the most admired firms in the world: Coca-Cola, BP, Malaysia Airlines and Mattel have all seen sales and share prices fall dramatically when weak crisis communications undermined their public credibility.
Affect the audience with everything you do There are lots of different ways to gain rapport with an audience but perhaps the most effective is to always be asking the question “What am I doing to the audience?’ Making them the primary focus of everything you say is going to mean they are taken on a journey and continually affected not just by what you say but also by how you say it. Think about your objectives for each section of a presentation in terms of the impact on your audience, ‘I want to inspire’ or ‘I want to reassure’ or ‘I want to excite’. This ensures there is a relationship being built between yourself, your content and your audience.