By Will Hardie - Storytelling is a joy. Stories add impact to every kind of professional communication, from copy-writing to public speaking and media interviews. A little lateral thinking can transform a dry idea into an engaging human narrative that resonates with an audience. Stories capture attention. Stories make ideas stick. So where to start? Learn from the masters at Pixar, whose stories have captured the imagination of a generation. Pixar storyboard artist Emma Coats has tweeted 22 principles of storytelling that all of us can use.
ISOC training journalists and coaches share some insider tricks that help interviewees manage stress and appear confident on camera.
Journalist and psychologist Will Hardie, who heads ISOC’s media training practice, examines how not to fall foul of one of the most pervasive psychological biases in mass communications.
London trainer, Lisa Devaney, is a PR and social media consultant who really understands the role of a PR – to assist journalists in communicating their stories. In her many years of experience in public relations, Lisa has established three golden rules, which help her maintain great relationships with some of the UK’s top technology journalists:
In early January around 300,000 people in West Virginia were warned not to drink tap water after a chemical spill into a river. The company responsible for the spill, Freedom Industries, was subject to much criticism and hounding by the media over the ordeal. The company’s President, Gary Southern, appeared unprepared, nervous and not in control of the crisis media engagement.
This week came another embarrassing media interview mishap for a Republican Congressman in the United States. He was being interviewed by a TV journalist about President Obama’s State of the Union Address, when the reporter asked him about an investigation into his 2010 campaign finances.
In media training sessions for TV interviews -- somewhere among all the important work around positioning, strategy, dynamics, questioning tactics, news values and so on -- we have to talk fashion and makeup. The subject feels superficial among all the big-brain stuff, but it's just as important.