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"Why do you always make it about YOU?" -- how to make brands user-centric in social media

July 04, 2017

By Tinnie Shackle Have you ever been stuck in a conversation with someone who talks only about himself? It’s unbearable. We make our excuses and head for the door. Companies have the same effect when they communicate one-way, as if through a megaphone. Customers take a walk. Why is it apparently so hard not to behave like a party bore? The answer is a universal truth: it’s easy to shout about who you are, but it’s hard to put yourself in someone else’s shoes.

ISOC’s Barbara Bedike gives keynote at Corporate Communications Awards

July 02, 2017

ISOC Dubai Head of Training Barbara Bedike has launched an award ceremony for outstanding achievements in communications with a keynote speech celebrating how far the profession has come in recent years. Following is the text of her speech at the Corporate Communications Awards ceremony in Lagos, Nigeria.

Strategic event management and the importance of being curious

June 29, 2017

By Kelly Freeman -  The word ‘why’ can get you far in life. It’s a reality check, and it focuses attention where it’s needed — both on the details, and on the big picture. Unfortunately, when it comes to strategy and planning for major corporate events, it’s a little word that we don’t hear often enough.

Pixar's 22 rules of storytelling (and what they mean for corporate communicators)

June 20, 2017

By Will Hardie - Storytelling is a joy. Stories add impact to every kind of professional communication, from copy-writing to public speaking and media interviews. A little lateral thinking can transform a dry idea into an engaging human narrative that resonates with an audience. Stories capture attention. Stories make ideas stick. So where to start? Learn from the masters at Pixar, whose stories have captured the imagination of a generation. Pixar storyboard artist Emma Coats has tweeted 22 principles of storytelling that all of us can use.

What is Digital Marketing?

April 16, 2017

What is Digital Marketing? You really need to understand what Digital Marketing is, if it’s not so clear for you. Many people and companies are talking about it because it’s “cool”, but they really don’t know what Digital Marketing is. So often people get confused. First of all, digital marketing is like pizza!

The 10-step branding health check

February 14, 2017

Organisations often take the health of their brands for granted. Just like with the health of our bodies, it’s all too easy to assume everything is OK and put off until tomorrow the changes that deep down we ought to be making today. Brands also need a systematic health check from time to time. Here are 10 key considerations when the time comes to check the pulse of your brand.

Follow the Five Bs to manage media interview stress

February 14, 2017

ISOC training journalists and coaches share some insider tricks that help interviewees manage stress and appear confident on camera.

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