13 Grosvenor Place | Floor 3
Media Interview Training is a one-day media training course for spokespeople and communication professionals. It covers the full range of media interview strategies and techniques, from preparation to performance. The course includes realistic on-camera interview simulations with individual coaching in a positive, supportive, confidence-building environment.
You will gain insight into journalists, news values and interview dynamics that will help you to anticipate questions and take control of interviews. You will familiarise with cameras and microphones by practicing in our realistic broadcast-standard mobile studio. You will gain self-awareness and improve your voice projection and body language. The course covers interviews with all forms of media: TV, radio, print and online. Other topics include structured interview preparation, proactive messaging, and universal techniques for handling difficult questions.
NOTE: this is ISOC's open public media training course. We also deliver many customised private media training courses for individuals and groups. Find out more or contact us for details.
This course covers the following modules:
This is a universal course designed for a wide range of learners. Training is pitched at a level to help you analyse core concepts and execute universal skills.
This course is recommended for anyone who may be involved in media interviews or briefing the media on behalf of a spokesperson. Participants may be working either behind the scenes in a PR advisory role or as a spokesperson.
This module covers the core concepts of media training theory, including practical examples in video clips.
In this module, you will prepare systematically for an imaginary scenario and then take part in a simulated media interview, followed by individual feedback
This interview scenario will be friendly and straightforward. The purpose is familiarisation, self-awareness and confidence building.
In this module, you will learn to understand the underlying dynamics of media interviews, in order to take control of the agenda. This is followed by another simulation exercise.
This interview will focus on a positive news announcement. The purpose is to practice proactive messaging, while implementing performance feedback.
In this module, you will learn techniques for answering difficult questions, including universally effective approaches. This is followed by another simulation exercise.
The final interview will include some challenging questions, as appropriate to each learner’s level. The learning atmosphere remains positive and confidence building.
There was a friendly atmosphere, which helped with nerves.
The best things about this course were the workshops, the resources and the administrative support of the School. I particularly liked the fact that the exercises were tailored to our area of work. This is the best training I have had so far. Good job, I will be back!
Really great course overall. Personalised, attentive and small group. Felt supported to improve. Enthusiastic and very knowledgeable tutors. Felt confident that I was being well taught. I would thoroughly recommend this course to anyone looking to get experience of media interviews. Amazing, personalised course.
The workshops were very useful and the role play helped it feel as if it were a real life setting.
Felice Hawley (our trainer) was great, very thorough and interactive.
I really enjoyed the practical exercises!
The course was really revealing, Trainer Lubna Takuri was very good.
The course was very good practical training, using real life scenarios. The trainer gave good feedback and was objective. It was fun and productive.
The course was very thought provoking and very beneficial, not only from a communications view point but also stimulating from the view point of my work place.
The course was really practical with lots of examples and practice opportunities. The feedback sessions were fun and informal, with a really good way of offering constructive criticism.
The focus on practical experience - conducting and recording interviews - was very useful (even if slightly embarrassing when watching back). The fact that these interviews were specific to our areas of expertise rather than generic was also very welcome (and impressive research shown in the questions asked). The trainers provided good practical tips.