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Media interviews are difficult. The greatest spokespeople appear natural, relaxed, authoritative, likeable, engaged, controlled and spontaneous. They make their case convincingly and memorably – whether promoting everyday news messages, or managing a full-on crisis.
For a few, it comes naturally. For most, it comes with good media training.
Interviews are not what they seem: they follow unwritten rules and counterintuitive dynamics. Valid instincts lead the uninitiated into hidden tricks and traps. Good media training provides the strategies, techniques and practical skills needed to seize the opportunities and avoid the risks.
This one day course will help participants become talented spokespeople for their organisations. Participants will become confident with proactively and positively engaging with the media.
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for anyone who may be involved in media interviews or briefing the media on behalf of a spokesperson. Participants should be working either behind the scenes in a PR advisory role or as a spokesperson.
This one day course is broken into four training modules:
This course features high quality multi-media presentations, real-world case studies, and the chance to brainstorm around your own issues. Expect a full run-down from an experienced media training journalist on the fundamentals of media interviews, including case studies of good and bad practice. Popular elements include simulated media interviews with video feedback and coaching.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
Looking for more? You can also take this course as part of a multi-day programme:
After this course you will be able to:
Briefing: on messages, proof points, news values, body language and interview practicalities
Interview preparation: participants are shown how to prepare for an interview
Interview 1: participants take part in their first filmed media interview which serves as a baseline for the rest of the training day
Interview preparation: participants are given a media interview scenario which they need to prepare for
Interview 2: participants take part in a media interview which is filmed and played back for review and feedback purposes
Briefing: on handling difficult questions and managing interview dynamics
Interview 3: the third interview of the day is generally more challenging, allowing participants to practice more advanced techniques for handling difficult questions and proactively managing the interview agenda on harder topics
Briefing: on final tips for improving interview performance based on participants’ performance during the day’s media training
Interview 4: participants conduct one final interview to refine their individual interview techniques
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have been running communications training in London since 2003 and Dubai since 2008. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
Really great course overall. Personalised, attentive and small group. Felt supported to improve. Enthusiastic and very knowledgeable tutors. Felt confident that I was being well taught. I would thoroughly recommend this course to anyone looking to get experience of media interviews. Amazing, personalised course.
The workshops were very useful and the role play helped it feel as if it were a real life setting.
Felice Hawley (our trainer) was great, very thorough and interactive.
I really enjoyed the practical exercises!
The course was really revealing, Trainer Lubna Takuri was very good.
The course was very good practical training, using real life scenarios. The trainer gave good feedback and was objective. It was fun and productive.
The course was very thought provoking and very beneficial, not only from a communications view point but also stimulating from the view point of my work place.
The course was really practical with lots of examples and practice opportunities. The feedback sessions were fun and informal, with a really good way of offering constructive criticism.
The focus on practical experience - conducting and recording interviews - was very useful (even if slightly embarrassing when watching back). The fact that these interviews were specific to our areas of expertise rather than generic was also very welcome (and impressive research shown in the questions asked). The trainers provided good practical tips.