Course Details

Communication strategy, Crisis communication, Skills for PR professionals, Public affairs and lobbying

Reputation and Issues Management



Course venue

ISOC London
13 Grosvenor Place
Floor 3

Course dates

Venue Location

GBP 545

per individual
Book now

Additional course information

contact via e-mail

call us for more details
+44 20 72504290

Read reviews

  • Reputation and Issues Management is a one-day training course about how to manage corporate reputation strategically in communication and stakeholder engagement. Topics include strategy, current models and approaches to reputation and issues, and the practical side of key concepts such as authenticity and ethical business practice. You will learn how to promote and defend your organisation’s reputation by taking a strategic approach to reputation and issues management. 


    This course covers the following modules:

    • Strategic reputation management
    • Reputation, authenticity and ethics
    • Stakeholder engagement
    • Strategic issues management

    Who should attend?

    This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for senior communicators who are looking at building a strategic approach to reputation and issues management for their organisation.

    Learning outcomes

    After this course, you will be able to:

    • Understanding of what reputation and issues management is and involves
    • Take a strategic approach and demonstrate value to/ engage the organisation
    • Understand the need for engagement and authenticity in a “bottom up”
    • Navigate reputational issues in social media
    • Appreciate the implications of corporate responsibility both for communications professionals, but also for the wider organisation

    Course outline

    Strategic reputation management

    This module covers universal principles, concepts and modern best practice underlying reputation and issues management.

    • Reputation drivers
    • Shaping online perceptions
    • Different tools for stakeholder mapping
    • Outside in and inside out perceptions

    Reputation, authenticity and ethics

    This module examines the components and content of reputational value in the current communication environment, with a focus on authentic practices.

    • The role of corporate responsibility
    • Shaping your organisation's reputation
    • Authentic communications
    • Creating and living corporate values

    Stakeholder engagement

    This module covers the practicalities of reputation management through multiple communication channels, including in challenging situations.

    • Managing reputations and perceptions in different circumstances
    • Building confidence and trust
    • Engaging with stakeholders in a crisis
    • Tools and examples for bridging the "perception gap" with stakeholders

    Strategic issues management

    This module covers issues management from a big-picture perspective: the role of reputation as an organisation’s social “licence to operate”.

    • Understanding your organisation's reputation drivers
    • Managing risk and reputation for your organisation
    • Creating a strategic issues management system within your organisation
    • Applying a strategic approach from group to local level 

  • Training times

    09:30 - 16:30

User reviews 6 users commented so far Add your review

JM says:
This training was brilliant - we covered so many aspects of reputation management, with a bit of crisis communications thrown in for good measure. Zena was a really engaging teacher, and the exercises were a great way to put what we had learned into practice.
JM rated the course
NE says:
Outstanding trainer (Elsbeth Smedley). Excellent course.
NE rated the course
A. Wells says:
Excellent course!
A. rated the course
Erika H-M says:
I really enjoyed this course. The chance to share my experiences and get feedback and advice from a small group, was priceless.
Erika rated the course
Anonymous says:
I liked the interactive aspect of this course.
Anonymous rated the course
Sobowale Temiloluwa says:
The course was perfect and Corrina Cross was good.
Sobowale rated the course
Did you attend this course? We would love to hear your opinion on it!

* Your email address will not be shared or spammed by us

Signing up for
a London Course?

Need a more
tailor made solution?