Course Details

Communication strategy, Crisis communication, Skills for PR professionals, Public affairs and lobbying

Issues and reputation management



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 495

per individual
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Additional course information

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+44 20 72504290

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  • This one-day course looks in detail at the role of reputation and issues management in communication and PR

    Who should attend

    It is designed for senior level communicators who are looking at building a strategic approach to reputation and issues management for their organisation.


    The full day course covers the following modules:

    • Strategic reputation management 
    • Reputation, authenticity & ethics 
    • Stakeholder engagement 
    • Strategic issues management 

    About this course

    What to expect

    This extended training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals. You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.

    Training format

    This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Learning outcomes

    • Develop an understanding of what reputation and issues management is and involves – also how to take a strategic approach and demonstrate value to/ engage the organisation
    • Understand the need for engagement and authenticity in a “bottom up” world with increasing use of social media
    • Develop an awareness of what corporate responsibility entails – not only for communications professionals, but the wider organisation


    Strategic reputation management

    • Reputation drivers
    • Shaping online perceptions
    • Different tools for stakeholder mapping
    • Outside in and inside out perceptions

    Reputation, authenticity and ethics

    • The role of corporate responsibility
    • Shaping your organisation's reputation
    • Authentic communications
    • Creating and living corporate values

    Stakeholder engagement

    • Managing reputations and perceptions in different circumstances
    • Building confidence and trust
    • Engaging with stakeholders in a crisis
    • Tools and examples for bridging the "perception gap" with stakeholders

    Strategic issues management

    • Understanding your organisation's reputation drivers
    • Managing risk and reputation for your organisation
    • Creating a strategic issues management system within your organisation
    • Applying a strategic approach from group to local level 


    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries. ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC's systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance.


User reviews 3 users commented so far Add your review

Erika H-M says:
I really enjoyed this course. The chance to share my experiences and get feedback and advice from a small group, was priceless.
Erika rated the course
Anonymous says:
I liked the interactive aspect of this course.
Anonymous rated the course
Sobowale Temiloluwa says:
The course was perfect and Corrina Cross was good.
Sobowale rated the course
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