Course Details

Communication strategy

Advanced Communication Strategy



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 545

per individual
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  • Advanced Communication Strategy is a one-day training course for senior communicators. It teaches step-by-step techniques to develop sophisticated strategies for large organisations and complex situations.

    Topics include how to use data and evidence to properly target a communication strategy and how to define communication objectives that support business goals.

    You will also learn to present and justify recommendations to senior management in order empower the communication function and secure buy-in for ambitious PR strategies.

    This course follows on from the intermediate-level Communication Strategy Design and Development.


    This course covers the following modules:

    • Frameworks and blueprints for communication strategy
    • Evidence-based communication strategy
    • Defining strategic goals and objectives
    • Justifying strategy: securing management support

    Who should attend?

    This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for PR managers and directors who need to develop or manage complex and multifaceted PR strategies; and agency professionals responsible for creating comprehensive and detailed PR strategies for clients.

    Learning outcomes

    After this course, you will be able to:

    • Design and develop a sophisticated communication strategy
    • Design and conduct objective research for a communication strategy
    • Use data and evidence to properly target a communication strategy
    • Integrate communication strategy with organisational goals
    • Present and justify a communication strategy persuasively to top management

    Course outline

    Frameworks and blueprints for communication strategy

    This module covers how to design and develop a PR strategy using systematic processes.

    • Communication strategy best practice and success factors
    • Making strategy clear, simple and practical
    • Step-by-step processes for creating a communication strategy
    • Practical workshop

    Evidence-based communication strategy

    This module covers how to use objective research techniques to create a properly targeted  communication strategy.

    • Qualitative communication research: interviews, focus groups, observation
    • Analysing and assimilating stakeholder research
    • Quantitative communication research: content analysis, surveys, polling
    • Setting evidence-based communication goals and key performance indicators (KPIs)
    • Case study examples

    Defining strategic goals and objectives

    This module covers specialised techniques for developing complex PR strategies.

    • Integrating communication strategy with organisational strategy
    • Aligning communication goals with business goals
    • Evaluating which issues communication should target
    • Defining values, personality and voice for strategic communication

    Securing management support for communication strategies

    This module covers how to get buy-in from the top for ambitious PR strategies.

    • Working with management to empower the communications function
    • Communication and the Board: managing a charged relationship
    • Presenting communication in the language of management
    • Working with other departments and securing their support

User reviews 5 users commented so far Add your review

Amal Aldowaila says:
The content was superb and the trainer, Shahla Kashif did a tremendous job.
Amal rated the course
V. Gryshko says:
Simple, sharp, straight to the point hints for complex communications.
V. rated the course
Evangeline says:
The course was very revealing and Trainer Shahla Kashif was really good.
Evangeline rated the course
Anonymous says:
The course was very relevant to my job. It gave me ideas of increasing the scope within what I do.
Anonymous rated the course
Sally says:
Sue (Sue Rizzello, trainer) is fantastic! Her experience & insights helped put things into practice/perspective. I'd like to do more training with her.
Sally rated the course
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