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This comprehensive two-week programme covers all key disciplines, skills and best practice in public relations.
You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, crisis communication, online PR and public affairs.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications and PR specialists or academic faculty members seeking a comprehensive skill boost in a wide spectrum of professional competencies as part of their continuing professional development.
This course covers the following modules:
The topics covered by each module are detailed below.
Intensive Public Relations is an ISOC Multi-Skill Programme. This extended training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
After this course you will be able to:
This one-day module covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media.
This module covers the strategy, design, planning and delivery of smooth and professional events, from the essentials of preparation to the realities of delivery and troubleshooting under pressure.
This one-day module covers best-practice techniques for preparing and managing successful press conferences, from concept to execution.
This module covers event management from the perspective of senior PR professionals tasked with overseeing a major event.
This one-day module covers how to engage with the media in a variety of formats. Topics covered include:
This one-day module covers strategy at manager and director level, including creating and deploying sophisticated strategies for complex situations, large organisations, multiple countries and brands.
This one-day module combines three key competencies: language and technical writing skills, news judgment, and tailoring news writing for the online space
This one-day module explores hands-on techniques to translate plain good writing into effective writing that will make you stand out on social media platforms.
This one-day module covers employee communications from strategy to execution. You will learn best practice in building internal communication strategies that raise motivation, productivity and collaboration
This one-day module provides a solid grounding in the practice and communication of socially responsible business practice
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC's systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
The content was great, and the materials provided were so rich and of excellent quality. All of the trainers were excellent and exceptional. Rolien Van Heerden (Head of Training) was so nice and gave all the support and information that I needed, she was great!
This programme was outstanding, I confident that I can apply what I learnt over the two weeks. The trainers were excellent!
The most comprehensive PR course a Communications practitioner could undertake.
The trainers all took their time to ensure a thorough understanding of content and where and when it was possible, they took the time to tailor the teaching to each individual's working circumstances.
Also, the venue staff exceeded expectations.
This course is an excellent opportunity to learn from accomplished experts in the communications and PR world. It brings together people from diverse backgrounds and organisations and the value of learning is great.
All the trainers are extremely helpful and facilitating. They are great professionals and very strong communicators. It's been a pleasure to learn from them.
I'm extremely grateful to the ISOC team for an excellent 2 week program. I look forward to our continued relationship and friendship. Thank you!