This communication strategy training course is a one-week masterclass for senior PR professionals. It is designed to develop leadership about the latest state of the art in international communications. The course covers PR strategy, campaign management, internal communication, media engagement and crisis communication. It runs in a small-group format to facilitate sharing of knowledge and experience among high-level peers.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for senior PR managers, communications directors, agency account directors, communications managers, communications directors, government communications managers and directors.
After this course, you will be able to:
This one-day module covers strategy at manager and director level, including creating and deploying sophisticated strategies for complex situations, large organisations, multiple countries and brands.
This one-day module covers sophisticated approaches to media relations that will enable PR professionals with some media experience to take their career to the next level.
This one-day module covers how to take control of communication in the crucial early moments after a negative news event.
This module covers how to plan, design and deploy communications campaigns aimed at employees and colleagues
This one-day module covers best practice in designing and managing communication departments and directing major PR campaigns.
I am very grateful for this training programme; great lecturers with loads of experience, sharing and adapting. Top notch!
- good mix of trainers (great communicators!) with massive experience and willing to adapt the training to suit the audience's needs
- venue staff (ISOC London) great; super communication before and during training event!
Here and there materials need refreshing, however the level of the programme was just right and overall, I enjoyed the training week.
What I liked most was the presentations and delivery thereof - the trainers were fantastic!
Good venue, friendly staff, outstanding trainers - I am returning to my workplace confident and inspired.
I liked the way classes were tailored to our needs. Trainers are highly experienced and venue staff outstanding.
The overall impression of the course was outstanding - it was among the best I have experienced.
I just loved it!
The trainers were fantastic, very open and professional, with the right know how and friendly too! The content was very up to date.
There were so many practical exercises! I just loved it.
I loved that we had more than one trainer, and each one of them brought different experiences and knowledge, allowing us a really valuable exchange with all of them.
It was just amazing
The course gives you great knowledge about communications and what you can accomplish when you start thinking strategically.
The trainers of the course are exceptionally talented. All of them were fantastic. Very inspiring women with lots of know-how, bringing in amazing examples about different comms campaigns.
Very experience trainers, very practical examples and very relevant to my role at work. Extremely helpful. Thank you!
Fantastic content, trainers, resources, facilities, food and location! I'm looking forward to planning another training trip in 2016!
The trainers were great, especially Elly Smedley.
The course was good and the trainers were brilliant.