This course covers event management from strategy and creative concept to execution, including director-level responsibilities.
You will learn to design meticulously planned events and execute them smoothly, including troubleshooting unexpected problems, handling media, facilitating proceedings and handling VIPs
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for professionals from all kinds of organisations who need to organise and direct smooth and professional events to achieve positive publicity, with both practical and management perspectives.
This course covers the following modules:
The topics covered by each module are detailed below.
Strategic Event Management is an ISOC Focused Immersion Seminar. This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
After this course you will be able to:
This module covers the strategy, design, planning and delivery of smooth and professional events, from the essentials of preparation to the realities of delivery and troubleshooting under pressure.
This module covers best-practice techniques for preparing and managing successful press conferences, from concept to execution.
This module covers event management from the perspective of senior PR professionals tasked with overseeing a major event.
This module covers the full range of conventions, rules, customs and expectations that professional communicators must master in order to interact professionally with VIPs and in high-level business.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All Pinnacle trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
Instructors have valuable experience and examples; Kelly Freeman in particular is very well experienced and have good examples on the topic discussed.
The overall impression of this seminar was good!
- As usual, ISOC London provided the best trainers.
- The seminar was filled with a lot of useful techniques and ideas which will help to improve your work.
- This location is fantastic!
All of the trainers - Elsbeth, Kelly and Jenni - were outstanding, dealing with my specific needs and presenting the material and advice clearly.
The course and trainers were outstanding. Thank you Isoc... See you next year!
The trainers covered everything. They were really helpful and gave us a chance to ask any question and discuss any topics we wanted.