This five-day media relations training course covers full spectrum of media relations skills. You will master the media landscape, news values and journalist psychology, and learn innovative media engagement tactics including online. You will refine your spokesperson skills in videotaped role-play interviews with expert feedback coaching.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for managers, executives, communication and PR professionals seeking a rounded skill-set in handling the media.
After this course, you will be able to:
This one-day module covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media.
This one-day module delivers inspiration and practical tools with which to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results.
This one-day module covers best-practice techniques for preparing and managing successful press conferences, from concept to execution.
This one-day module covers sophisticated approaches to media relations that will enable PR professionals with some media experience to take their career to the next level.
This one-day module covers how to engage with the media in a variety of formats. Topics covered include:
We went through many practical examples. This is going to be really helpful for my job.
This is one of the best training courses I have attended. All the trainers are professional and competent in their delivery. Elsbeth Smedley and Zena Martin (trainers) are excellent in their delivery and passionate in terms of their presentations and sharing their knowledge, gained through a wealth of years of experience. Overall, all the trainers conducting this seminar are well-prepared, keep up the good work! Also: good location and good learning environment!
Outstanding seminar - Christina Patterson's session (media interview training) was real life based as we got to practice being interviewed.
I found the interviews very relevant in positioning the real life work environment.
Venue is great and staff are very helpful!