13 Grosvenor Place | Floor 3
This course is a one-week investment in professional development for communication professionals looking to take their career to the next level.
You will learn innovative approaches to crisis communication management, creativity in tactics, advanced copywriting, planning PR campaigns and designing communication strategy.
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is recommended for communications and PR specialists seeking a mid-career boost and skills update as part of their professional development.
This course covers the following modules:
The topics covered by each module are detailed below.
Applied Public Relations is an ISOC Multi-Skill Programme. This extended training format covers a range of different PR and communication skills. It is designed to develop fully rounded communications professionals.
You will not have to sit through long lectures or presentations – this course uses active learning to help you internalise the topic and apply it in the real world.
This course comprises four modules each covering a set of key concepts and skills.
Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.
After this course you will be able to:
This module covers how to ready your communication function to respond rapidly and effectively in a crisis to manage perceptions in media and online.
This module covers the complete process of building a comprehensive and effective communication strategy, from core concepts to development tools.
This one-day module covers the complete process of translating strategy into results using practical approaches to PR planning and management.
This one-day module covers sophisticated approaches to media relations that will enable PR professionals with some media experience to take their career to the next level.
This module looks beyond the humble press release to harness the wide range of written formats that every PR professional should master.
This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.
Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.
This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.
All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.
This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.
We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.
Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.
ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC's systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.
ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.
Overall good course, with knowledgeable trainers.
I came to London in 2015 and I'm here again and that shows how grand the place is.
The trainers have great experiences and are very helpful.
I love the location and the warm atmosphere.
My overall impression of this programme was outstanding, among the best I have experienced. This was my third training event with ISOC and definitely not my last.
The trainers are exceptional; Jenni Perry in particular stood out!
Amazing information, amazing trainers and a great programme!