Course Details

Multi-skill Programmes (multi day), Communication strategy, Communication management, Media relations, Crisis communication, Writing for communications, Skills for PR professionals

Applied Communications and PR Programme (5 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 2,795

per individual
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Additional course information

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+44 20 72504290

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  • This intermediate-level public relations training programme covers five essential pillars of professional development in PR. You will learn innovative approaches to crisis communication management, communication strategy, PR planning, creativity and copy-writing.


    This course covers the following modules:

    • Day 1: Crisis communication management
    • Day 2: Communication strategy design and development
    • Day 3: Planning and managing PR campaigns
    • Day 4: Creativity in communications and PR
    • Day 5: Copy-writing for communications and PR

    Who should attend?

    This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.

    This course is recommended for communications and PR specialists seeking a mid-career boost and skills update as part of their professional development.

    Learning outcomes

    After this course, you will be able to:

    • Establish readiness for crisis communication to mitigate reputational damage
    • Lead the process of creating a crisis strategy
    • Conduct a reputational risk assessment and issues mapping process
    • Analyse, map and prioritise your organisation’s stakeholders
    • Select the most effective communication channels for your messages
    • Conduct a communications audit and situation analysis
    • Design a clear, concise, integrated communication strategy
    • Plan a communication campaign rigorously using practical tools
    • Apply and adapt 10 universal platforms for creative PR
    • Gain creativity and confidence dealing with the media
    • Return to work with fresh ideas and inspiration for media engagement
    • Write opinion editorials, PR case studies, PR features and advertorials that will generate publicity or reputational benefits

    Course outline

    Day 1: Crisis communication management

    This module covers how to ready your communication function to respond rapidly and effectively in a crisis, in order to manage perceptions in media and online.

    • Crisis communication strategy
    • Crisis radar: risk assessment and issues mapping
    • Crisis systems, teams and protocols
    • Crisis communication resources and planning

    Day 2: Communication strategy design and development

    This module covers how to create a rigorous communication and PR strategy using a powerful but straightforward development model.

    • Principles and essentials of communication strategy
    • Stakeholder mapping and channel segmentation
    • Channels and tactics
    • Positioning and messages

    Day 3: Planning and managing PR campaigns

    This module covers the complete process of translating communication strategy into real-world results.

    • Communication campaign planning
    • Universal platforms for effective campaigns
    • Practical communication project management
    • Managing suppliers and working with agencies


    Day 4: Creativity in communications and PR

    This module teaches practical tools to create distinctive PR ideas that will outshine the competition, stick in people’s minds, and achieve results.

    • Creativity in communications and PR
    • Creativity showcase
    • Creativity techniques
    • Translating creativity into reality

    Day 5: Copy-writing for communications and PR

    This module builds versatile skills for all forms of writing, including opinion editorials, case studies, features and advertorials.

    • Copy-writing for persuasion
    • Copy-writing for colour
    • Copy-writing for depth
    • Copy-writing for spoken word


User reviews 4 users commented so far Add your review

Anonymous says:
Overall good course, with knowledgeable trainers.
Anonymous rated the course
Kummam Al-Maadeed says:
I came to London in 2015 and I'm here again and that shows how grand the place is.
The trainers have great experiences and are very helpful.
I love the location and the warm atmosphere.
Kummam rated the course
Manal Hendy says:
My overall impression of this programme was outstanding, among the best I have experienced. This was my third training event with ISOC and definitely not my last.
The trainers are exceptional; Jenni Perry in particular stood out!
Manal rated the course
Yasmin Alsharhan says:
Amazing information, amazing trainers and a great programme!
Yasmin rated the course
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