13 Grosvenor Place | Floor 3
This five-day social media training programme is a five-day social media training master-class on how to boost business and reputation with online engagement. It covers the full spectrum of concepts and techniques for strategic communication in social media. You will learn to create a rigorous online strategy, engage effectively on Facebook, Twitter and YouTube, provoke multimedia buzz, optimise your online space for search, and excel in digital crisis communications.
This course covers the following modules:
This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.
This course is suitable for communications, PR and marketing professionals at all levels whose role includes strategies and tactics for engagement with online social media on behalf of their organisation.
After this course, you will be able to:
This module is a practical guide to evaluating your social media world and crafting a strategy to engage in communication through online channels.
This module covers how to engage strategically with your stakeholders on the key social media platforms.
This module covers how to shape perceptions and conversations using monitoring, search and content strategies.
This module covers the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis.
This is the best choice to widen your gauge about the Essentials & Fundamentals, e.g. using social media as a communication tool.
All the trainers are very well experienced and with very good backgrounds in communication and social media.
The trainers were very competent and over the week I got lots of great input! I have learnt a lot.
Sam Dancy's excellent teaching skills and courteous personality has helped me tremendously and I learned a lot from her. I deeply appreciated her efforts.
This course was very informative and I could easily apply the knowledge I gained in my work. Samantha Dancy our trainer, was quite knowledgeable and easily understandable.
This course is very good for overall awareness to develop social media network mobilisation