Course Details

Focused Immersion Seminars (multi day), Writing for communications

Writing for Communications and PR Programme (5 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

Venue Location

GBP 2,795

per individual
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  • This five-day writing training course is a practical master-class for communication professionals. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many specialised formats. Topics include press releases, long-form articles and features, opinion and persuasion pieces, case studies, “colour” stories including profiles and biographies, content for social media and websites, micro-writing for Twitter and SMS, and spoken-word formats such as speeches and video scripts.


    This course covers the following modules:

    • Day 1: Writing for PR and Media Relations
    • Day 2: Press release writing
    • Day 3: Writing for social media and the Web
    • Day 4: Copy-writing for communications and PR
    • Day 5: Speech writing

    Who should attend?

    This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.

    This course is recommended for PR and communication professionals at all levels who would benefit from an in-depth immersion course to raise the value of their writing skills.

    Learning outcomes

    After this course, you will be able to:

    • Amplify the impact of everything that you write, from press releases and case studies to emails and blog-posts
    • Write powerful and newsworthy press releases quickly and instinctively
    • Adapt and develop texts for the different needs of readers on the Web, including website content, blogs and other social media, and micro-format writing like Twitter
    • Deploy a range of specialised writing formats including OpEds, PR case studies, placed features and advertorials
    • Plan, outline and draft well-structured and speeches using powerful language for the spoken word

    Course outline

    Day 1: Writing for PR and Media Relations

    This one-day module teaches high-impact everyday writing skills that can amplify the impact of everything we write, from press releases and case studies to emails and blog-posts. Principles of writing for PR

    • Writing for news value
    • Tighter PR writing: clarity, precision and focus
    • Writing for impact: word-craft for PR

    Day 2: Press release writing

    This one-day module covers the fundamentals of good press release writing, from news angles to structure, language and distribution, including how to optimise content for the online space.

    • Press release essentials
    • Press release presentation: structure and format
    • Press release content: news, language and colour
    • Press releases online: search and social media impact

    Day 3: Writing for social media and the Web

    This one-day module covers how to write content for websites, blogs, social media and many other online platforms, in a way that makes your ideas resonate and stick in the digital world.

    • Principles of writing for the Web
    • Writing website content
    • Writing for blogs and social networks
    • Micro-writing: Twitter, Status, SMS and the mobile Web


    Day 4: Copy-writing for communications and PR

    This one-day module builds versatile skills for many specialist written formats, including opinion editorials, case studies, features and advertorials.

    • Copy-writing for persuasion
    • Copy-writing for colour
    • Copy-writing for depth
    • Copy-writing for voice

    Day 5: Speech writing

    This one-day module covers the specialist techniques of speech writing, from outlining a well-structured framework to mastering the fine art of rhetoric.

    • Speech planning
    • Speech structure and flow
    • Language for the spoken word
    • Essential components and delivery


User reviews 7 users commented so far Add your review

Asma says:
Even though parts of the seminar were a bit too advanced for my current experience, I found the workshops of good standard and my overall impression was enjoyable. ISOC's trainer are exceptional.
Asma rated the course
Faith - Standard Media Group (Kenya) says:
The trainers were amazing and provided very practical exercises. The venue, staff and overall learning experience were outstanding.
Faith rated the course
Fatima Alkahtani says:
Thank-you for giving me the opportunity to benefit from all those experienced, amazing trainers. They did their best to help me get as much as possible from this course.
Fatima rated the course
Ghada says:
I enjoyed this seminar; the speechwriting course in particular lead by Richard Margrave, was extremely useful.
Ghada rated the course
Elizabeth says:
The course really focussed on my work and my company. Specifically Writing for the Web, the trainer (Felice Hawley) made reference to my website which was incredibly helpful and impressive.
Elizabeth rated the course
Anonymous says:
As someone with little experience, I felt completely comfortable asking questions. The trainers were very accommodating and all of my questions were answered. I feel much more confident in my ability now.
Anonymous rated the course
Zabeeullah Wahab says:
Felice Hawley and Jenni Perry stood out. I wanted to learn more and develop my skills and I did
Zabeeullah rated the course
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