This five-day writing training course is a practical master-class for communication professionals. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many specialised formats. Topics include press releases, long-form articles and features, opinion and persuasion pieces, case studies, “colour” stories including profiles and biographies, content for social media and websites, micro-writing for Twitter and SMS, and spoken-word formats such as speeches and video scripts.
This course covers the following modules:
This is a universal course designed for learners at different levels and in a range of roles. Learning is pitched at a core level, designed to help you analyse core concepts and execute universal skills.
This course is recommended for PR and communication professionals at all levels who would benefit from an in-depth immersion course to raise the value of their writing skills.
After this course, you will be able to:
This one-day module teaches high-impact everyday writing skills that can amplify the impact of everything we write, from press releases and case studies to emails and blog-posts. Principles of writing for PR
This one-day module covers the fundamentals of good press release writing, from news angles to structure, language and distribution, including how to optimise content for the online space.
This one-day module covers how to write content for websites, blogs, social media and many other online platforms, in a way that makes your ideas resonate and stick in the digital world.
This one-day module builds versatile skills for many specialist written formats, including opinion editorials, case studies, features and advertorials.
This one-day module covers the specialist techniques of speech writing, from outlining a well-structured framework to mastering the fine art of rhetoric.
Even though parts of the seminar were a bit too advanced for my current experience, I found the workshops of good standard and my overall impression was enjoyable. ISOC's trainer are exceptional.
The trainers were amazing and provided very practical exercises. The venue, staff and overall learning experience were outstanding.
Thank-you for giving me the opportunity to benefit from all those experienced, amazing trainers. They did their best to help me get as much as possible from this course.
I enjoyed this seminar; the speechwriting course in particular lead by Richard Margrave, was extremely useful.
The course really focussed on my work and my company. Specifically Writing for the Web, the trainer (Felice Hawley) made reference to my website which was incredibly helpful and impressive.
As someone with little experience, I felt completely comfortable asking questions. The trainers were very accommodating and all of my questions were answered. I feel much more confident in my ability now.
Felice Hawley and Jenni Perry stood out. I wanted to learn more and develop my skills and I did