Course Details

Focused Immersion Seminars (multi day), Crisis communication

Crisis communication seminar (5 days)



Course venue

ISOC London
13 Grosvenor Place | Floor 3

Course dates

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GBP 2,475

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  • A five-day advanced training seminar covering PR crisis strategy and response in both traditional and social media

    Course outline

    A crisis preparation masterclass and realistic crisis response simulation

    This five-day seminar covers all aspects of crisis communication to effectively defend reputation.

    You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling crisis scenario.

    Who should attend

    This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.

    This course is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.


    This course covers the following modules:

    • Crisis communication management
    • Issues and reputation management
    • Crisis media engagement
    • Reputation management in social media
    • Crisis management in social media

    The topics covered by each module are detailed below.

    About this course

    What to expect

    Crisis Communication is an ISOC Focused Immersion Seminar. This extended training format focuses intensively on a single set of competencies for five days. It is designed to develop practical and enduring expertise in one particular specialty.

    Expect a full run-down from experienced crisis management specialists on the fundamentals of crisis communications, including case studies of effective and ineffective crisis management.

    Over the course of five days, you will cover the full spectrum of crisis communication platforms and skills. Every day follows a hands-on format, revolving around a variety of fun and fast-paced exercises.

    Training format

    This course comprises four modules each covering a set of key concepts and skills.

    Within each module, best practice and key concepts are covered off in a concise briefing, followed by stimulating learning activities like workshops, discussions, case studies and role-play exercises.

    Learning outcomes

    After this course you will be able to:

    • Prepare a crisis communication strategy and practical plan
    • Conduct crisis risk assessment including issues mapping
    • Design crisis communication systems, teams and protocols based on best practice templates
    • Create crisis resources such as manuals and online platforms
    • Manage your organisation’s communication during and after an event that threatens its reputation
    • Create crisis messages, positioning and response tactics response rapidly and decisively
    • Engage confidently with journalists and in online social media at the height of a negative news crisis
    • Represent your organisation effectively even in the most challenging of crisis interviews

    Day 1: Crisis communication management

    This one-day module covers how to prepare resources, systems, strategies and plans in order to respond effectively to a reputation-critical event.

    • Crisis communication strategy
    • Crisis radar: risk assessment and issues mapping
    • Crisis systems, teams and protocols
    • Crisis communication resources and planning

    Day 2: Issues and reputation management

    This one-day module looks in detail at the role of reputation and issues management in communication and PR. It is designed for senior level communicators who are looking at building a strategic approach to reputation and issues management for their organisation. 

    • Strategic reputation management 
    • Reputation, authenticity and ethics
    • Stakeholder engagement 
    • Strategic issues management

    Day 3: Crisis media engagement

    This one-day module covers how to take control of communication in the crucial early moments after a negative news event.

    • Seizing the golden hour
    • Crisis positioning
    • Online crisis communication
    • Crisis media engagement

    Day 4: Reputation management in social media

    This one-day module deals with how to track your reputation online and design your online output and engagement such that stakeholders get the right message when they search or discuss your brand online.

    • Monitoring and engagement 
    • Search engine optimisation (SEO)
    • Media engagement online
    • Blogging

    Day 5: Crisis management in social media

    This one-day module is about the preparation and deployment of online communication strategies to defend and repair your reputation in online social media in the event of a crisis.

    • Principles of online crisis communication and PR
    • Digital channels and platforms for crisis communications 
    • Online crisis communication strategy and planning 
    • Online crisis communication response and engagement 

    Course format


    This course is heavy on reality and light on theory. Your trainer will introduce the concepts clearly, then focus on real-world skills that connect the big picture to your job. Courses are updated regularly and trainers are active in the industry so your knowledge will be fresh and relevant.


    Training consists of concise briefings on best practice, backed up by interactive learning activities like workshops, role-plays, case study analysis, coaching, brainstorms and structured group discussions. You will not sit passively through long lectures.


    This course is interesting, intellectually stimulating and delivered in a relaxed and professional style.


    All ISOC trainers are hands-on communication professionals with at least 15 years of experience. We don’t employ academic teachers – we insist on good-humoured enthusiasts who will inspire your creativity.


    This course is delivered in an executive boardroom format, not classroom-style, and in a small group no larger than eight people. You will get personal attention for the issues that matter to you. It’s also a great chance to network and share experience.

    Quality assurance

    About ISOC

    We have headquarters in London and a training centre in Dubai. We train communicators at all levels, from press officers to prime ministers. ISOC is owned and managed by Pinnacle International, the world’s largest specialist communications and PR training company. As well as public courses, we provide private and customised programmes including media interview training, presentation training, and multi-year multi-competency postgraduate programmes.

    Accredited by Edexcel

    Edexcel is the world’s largest provider of accredited qualifications and one of the UK’s largest examination boards. It is owned by Pearson, the world’s largest education company. Edexcel awards two million qualifications every year around the world and has 5,500 education partners in 110 countries.

    ISOC is an accredited Edexcel Centre (#90817). Edexcel has audited ISOC’s systems for the design, delivery and management of training and inspects us regularly to assure quality control of all aspects of training and assessment.

    The British Accreditation Council

    ISOC is also accredited by the British Accreditation Council, a UK Government-mandated training standards body. The BAC conducts annual quality assurance inspections and audits.


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