This five-day advanced crisis communication training programme covers PR crisis strategy and response in both traditional and social media. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. Training includes videotaped interview coaching in a realistic rolling crisis scenario.
This course covers the following modules:
This is an advanced-level course designed for learners in senior roles, aspiring to mastery and innovation. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
This course is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.
After this course, you will be able to:
This module covers how to ready your communication function to respond rapidly and effectively in a crisis, in order to manage perceptions in media and online.
This module covers how to manage corporate reputation strategically in communication and stakeholder engagement.
This module covers how to engage the press during a PR crisis and how to take control of communication in the crucial early moments after a negative news event.
This module deals with how to track your reputation online and design your online output and engagement such that stakeholders get the right message when they search or discuss your brand online.
This module covers how to take command of communication in a crisis situation across all key social platforms including Twitter, YouTube and Facebook.
The trainers were outstanding, thank you for thought provoking discussions.
This seminar covered all the relevant topics, trainers had a lot of experience and the venue and staff were outstanding.
All of the trainers were brilliant, and very experienced.
My overall impression was really good - the curriculum, workshops and exercises as well as printed training materials met expectations.
This seminar was generally pleasing and enjoyable.
The course is great. The experience was very educating. The trainers are experts and they present a huge amount of valuable information what would take years of experience to learn.
Jenni was an amazing trainer! I will definitely recommend this course to my colleagues and friends